Features

Every feature you need to sell on every channel

SurfSeller brings your catalogue, stock, orders, pricing and compliance into one system. Every feature below is included in one monthly price, with no modules to unlock.

Listings and catalogue

One product catalogue for every channel

Keep titles, descriptions, images and prices in one place. SurfSeller creates and updates your listings on each marketplace, so you edit a product once instead of once per channel.

[Screenshot: product catalogue with channel listings]
  • Single product catalogue for all channels
  • Automatic listing creation and updates
  • Unlimited listings and listing templates
  • Image packs per channel
  • Business prices for B2B buyers
  • Price markdowns with start and end dates
  • Product bundles that allocate stock automatically
  • Multi-listings of related products

Multichannel inventory management

Real-time stock sync that stops overselling

Every sale on any channel updates stock everywhere else. Allocation rules decide how much stock each channel sees, so a rush on one marketplace never oversells another.

[Screenshot: stock levels by channel and location]
  • Stock levels from one or more warehouses
  • Stock allocation rules per listing and channel
  • Phantom and pre-sale stock
  • Multiple stock locations
  • Order allocation strategies to reduce oversells
  • Back-order handling, including no part-shipping rules

Amazon and eBay repricer

Win the Buy Box without watching prices all day

The built-in repricer tracks competitor prices around the clock and adjusts yours within the limits you set. It’s included in SurfSeller, not sold as an extra.

[Screenshot: repricer rules for an Amazon listing]
  • Amazon FBM and FBA repricing
  • Buy Box seeking options
  • Minimum and maximum price protection
  • Different pricing for FBM, FBA and business listings
  • eBay competitor matching by EPID
  • eBay filters for promoted listings and business sellers
  • Pricing Manager for channel-specific price rules

Order management

Every order from every channel in one list

Orders arrive from all your marketplaces and webstores into one consolidated list. Despatch confirmation and tracking go back to each channel automatically.

[Screenshot: order list with timeline]
  • Orders fetched from all channels
  • Consolidated order management with channel filters
  • Despatch and tracking sent back to each channel
  • Order timeline on every order
  • Dropshipping with selected providers
  • Shopify Pickup (with Liveship)

Customer service

Handle every customer query from one screen

Find any order, including Amazon FBA orders, and deal with amendments, replacements, cancellations and refunds without logging in to each marketplace.

  • One customer service view for all channels
  • Search all orders, including FBA
  • Amendments, replacements and cancellations
  • Refunds recorded with their cause
  • Suspicious order fingerprinting
  • Fulfilment cancelled when a customer cancels (Liveship)

Purchasing

Reorder at the right time, from the right supplier

Re-stock profiles use ranges, days of cover and seasonality to suggest what to buy, so you stop running out of best sellers or tying cash up in slow stock.

  • Purchasing helper with suggested orders
  • Unlimited re-stock profiles
  • Ranges, days of cover and seasonality
  • Suppliers and supplier SKUs

GPSR and marketplace compliance

Stay compliant on Amazon, eBay and EU marketplaces

SurfSeller stores the compliance data marketplaces now ask for and adds it to your listings automatically, so listings stay live when the rules change.

  • GPSR responsible person details
  • Safety data sheets and documents
  • Compliance certification marks
  • EU repairability and energy ratings
  • Hazmat codes
  • Country of origin and regional commodity codes
  • Detailed customs data to reduce parcel detentions

Reporting and profit

Know your real profit on every order

Marketplaces send estimated fees with each order. SurfSeller fetches the final settled fees, so your profit figures match what you are actually paid.

  • Sales reporting across channels
  • Amazon FBA sales reporting
  • Final settled fees from Amazon and Cdiscount within 24 hours of despatch
  • Stock history with reason codes for every adjustment
  • Email two-factor authentication for every user
  • New features and updates included at no extra cost

See SurfSeller with your own channels

Book a free 30-minute systems review. We’ll look at how you sell today and show you what SurfSeller would change.